A dazzling elf in the night

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Project  Overview

Project name: "Eye of Net Valley" Smart Net Valley Town Exhibition Center, Gongshu District·

Address: Gongshu District, Hangzhou, China

Project year: 2019

Area: 5366.1㎡·Building area: 8933.59㎡

Architect: E+LAB

Design Team: Yijia Hu, Bing Liu, Menglon Wangg, Qin Zhug, Renkai Zheng

Architectural design: China Academy of Art Landscape Architecture Design Research Institute Co., Ltd.·Lighting Design: China Academy of Art Landscape Architecture Design Research Institute Co., Ltd.

Construction unit: Zhejiang Zhongtian Hengzhu Steel Structure Co., Ltd./Zhejiang Shenmei Construction Co., Ltd.

Lighting system solution provider: Hangzhou Roladis Technology Co., Ltd.

Photographer: Shiran Architectural Photography-Shengliang Su

"Eye of Net Valley" is the urban exhibition center of Smart Net Valley Town in Gongshu District, Hangzhou. It has a construction area of about 9,300 square meters. It is a public building integrating cultural exhibitions, investment services, office meetings, leisure negotiations and other functions. The project aims to create a high-tech integrated experience pavilion with unique aesthetic attributes for the future city, showing a new landmark of Hangzhou's emerging industry orientation.

The project building starts from the geometric relationship of the "orbicular sky and rectangular earth" as the starting point for thinking, and integrates the aesthetics of art and space. The "square" of the building serves as the base of the large platform to stably accommodate the boundary elements of the site, and the "circle" is an abstract high altitude 360 °Look around the field of view.

The triangular cone in the middle rises slowly from the flat square, transforms into a ramp to flow and spread, and uses the kinetic energy of the "circle" to promote the "weightlessness" of the "circle" and lift the "circular" "suspension", like a "space-time device" "(Time Machine), thus it conveys a poetic geometrical time and space experience, and becomes a generator linking the present and the future, numbers and imagination.

When art architecture and high-quality lighting collide under the curtain of night, "Eye of Net Valley" is like an art spirit falling on the earth, shining brightly in the dark night, exuding the ethereal beauty of clarity, purity and future imagination. Roleds is honored to participate in lighting up the "Eye of Net Valley" as a lighting system solution provider, showcasing the beauty of architecture with high-quality light effects, conveying architectural value and highlighting architectural symbols.

DESIGN PHILOSOPHY

The future has come. We are in an era of unprecedented rapid development of artificial intelligence and rapid iteration of algorithm technology. Time, code, information, symbols, and fleeting landscapes keeep changes, while. the constant is to construct a space that keeps a distance from the real world, return to the pure origin of architectural geometry, in response to the most original existence of this era.

The lighting design of "Net Valley Eye" is based on the concept of "the harmonious coexistence of light and nature, sharing a bright future with light", and uses light to express the natural aesthetics of the building from the inside out. In the lighting application, the pureness of the square highlights the agility of the circle, and the infinitely changing colors emphasize the infinite possibilities of the future and highlight the quality of the city.

The overall lighting interprets the sense of the future and the aesthetics of international modeling, it creats sci-fi landscape of the giant "airborne building" in contemporary cities.

LIGHTING APPLICATION

Lighting starts from the building's material, appearance, and communication concept, turns the complex into simple, and returns to the building itself.

floodlight RFL120S were used to light up the Square base. Through rigorous control of color temperature, brightness and angle, the three-dimensional wall is softly and evenly brightened, showing the aesthetics of the building, giving people a minimalist and pure visual enjoyment.

Start product RGBW full-color wall washer 37S was selected to outline circular 360-degree panoramic living room entire edge , and DMX controle is used for time-sharing segment control.

▲Design effects

Holiday mode, through the changing lighting screens, the architecture's sense of technology, interaction, and urban culture are highlighted to display the city's high-tech development process.

ordinary mode, it focus on functional lighting needs trhough controlling the gray value changes of colors to feels the breath and breath of the building with the simple and modern atmosphere.

LIGHT  VALLEY'S EYE

The completion of the project was recognized and praised by related units. The "Eye of Net Valley" blooms with dazzling light at night, like a carefully crafted artwork, constantly exuding unique architectural charm.

As a LED outdoor lighting system solution provider, Roleds is honored to work with the lighting designer China Academy of Art Landscape Architecture Design and Research Institute Co., Ltd., the construction unit Zhejiang Zhongtian Hengzhu Steel Structure Co., Ltd. and Zhejiang Shenmei Construction Co., Ltd. Together to light up the "Eye of Net Valley" Smart Net Valley Town Exhibition Center in Gongshu District, interpret the artistic beauty of architecture with high-quality light!